Starting at $28,500
Due Today $100*
Reserve now to secure your Bronco. Beginning in January 2021, you will be able to convert your reservation to an order with your preferred Ford Dealer. In May 2021, your Ford Dealer will be able to provide an approximate date for the delivery of your Bronco. Initial Bronco 2 and 4-door deliveries are targeted to begin in summer 2021. Due to the high number of Bronco 2 and 4-door reservations, deliveries will extend into the 2022 calendar year. Some customers will receive a 2022 Bronco.
Preproduction computer-generated image shown. Not representative of vehicle reserved. Vehicle available beginning SUMMER 2021.Who can I contact with questions about my Bronco reservation or order?
If you have any questions, please contact your Ford Dealer or the Bronco Customer Care Team at Ford’s Marketing Program Headquarters at 800-334-4375.
What is a reservation?
A reservation lets you be among the first to order a new Bronco from Ford with a refundable Reservation Deposit. It is not an actual order and does not guarantee delivery.
Will my configuration from Build & Price be sent to my dealer?
No. Bronco reservation holders should use the Build & Price tool to support their order consultations with their selected dealer. Recommend printing and saving a copy to share with your dealer during ordering process.
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide. *
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.ford.com*
How much will it cost to reserve a Bronco?
Reservations cost $100 for each model.
Is the $100 reservation fee refundable?
Yes, reservation fees are refunded with reservation cancellation.
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received using timestamp, however, actual delivery will vary based upon a number of factors including vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive.
When will customers be able to convert their reservations to order?
The initial order conversion process began on January 20, 2021 and ran through March 19, 2021. Customers who have not yet converted their reservation to an order should contact their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.
Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order. *
Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund. * You can do this in your account at ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded based on customer preference.
When will I take delivery of my vehicle?
Bronco deliveries begin June 2021 and are expected to extend through 2022 calendar year due to the high demand. In May 2021, customers who have placed an order will receive an estimated delivery window. Actual delivery times will vary based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive. See your dealer for more details.
If 2021 model year Broncos arrive this summer, when does 2022 model year production start?
Production for the 2022 model year Bronco two-door and four-door will begin in late fourth quarter 2021, with vehicles arriving at dealers in the first quarter of 2022.
Can I make additional reservations and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you, but can be transferred to a member of your household at time of order placement.
Are customers who converted their reservation to order within the Jan 20th – Mar 19th, 2021 period guaranteed a 21MY?
Unfortunately, customers that placed an order during this time window are not guaranteed to receive a 21MY Bronco. In May 2021 we will communicate to customers that place an order their estimated delivery timing based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Broncos the dealer receives. Deliveries will begin in June 2021.
With so much demand, why isn’t Ford building more 21MY Broncos?
We’re committed to building them as fast as we can and with high quality. Due to the impact of the COVID-19 pandemic, the 2021 model year is a shorter than normal model year.
What happens to customers who have to wait until 22MY?
Due to the high number of Bronco two- and four-door orders, deliveries are expected to extend into the 2022 Model Year. These customers can expect new roof options, exterior paint colors, vehicle options, and special editions to be made available. The customers reservation timestamp will remain with their order for scheduling priority in 22MY.
Will I be able to convert my reservation to order on Ford.com?
No. The process of placing your formal order is handled by your selected dealer. If you have not yet converted your reservation to an order, contact your Ford Dealer.
*By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.